American Restaurants:
Cento Restaurants/Food & Dining in Madison, WI 122 W. Mifflin St.
- Noodles & Company Restaurants/Food & Dining in Madison, WI
232 State St
- The Side Door Grill & Tap Food Delivery Services in Madison, WI
240 W Gilman St
- Johnny Delmonico's Steak House Restaurants in Madison, WI
130 S. Pinckney St.
- The Taco Shop Mexican Restaurants in Madison, WI
604 University Ave
- Osaka House Japanese Restaurants in Madison, WI
505 State St
Merchant Service List
Photos:
Dinner
Bar Snacks
Hand-Cut French Fries
with black pepper aioli
- Vegetarian
$8.00 Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
$13.00 Fried Cheese Curds
Buttermilk-battered and fried. Served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
- Vegetarian
$10.00 House Marinated Olives
served warm with citrus oil, marcona almonds, fried rosemary
- Vegetarian
- Vegan
$9.00 Cheese, Charcuterie & House Pickles
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
$26.00 Sweet Corn Fondue
Corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. Served with warm potato chips
- Vegetarian
- Gluten Free
$10.00
Starters
Bibb Lettuce Salad
bibb lettuce, fried capers, shaved market vegetables
- Vegetarian
$15.00 Smoked Whitefish Spread
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
$12.00 Roasted Beet Salad
crème fraîche, pickled shallot, citrus gel, hazelnuts
- Vegetarian
$14.00 Shrimp Cakes
parmesan crusted shrimp cakes, herbed sauce gribiche, frisee, pickled shallots, fried capers
$17.00 Roasted Broccoli
chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds
- Vegetarian
$14.00
Sandwiches
Served with Handmade, Warm Potato Chips (substitute seasoned fries or a petite salad $2)
Oklahoma Onion Burger
double patty smashed burger, steamed onions, american cheese, brioche bun
$16.00 The Merchant Burger
double patty from fox heritage farms*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles (served medium)
$16.00 Heirloom Tomato Caprese Sandwich
heirloom tomato, burrata, roasted red pepper & garlic aioli, hoagie roll, balsamic dressed mixed greens
- Vegetarian
$16.00 Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, brioche bun
$17.00
Entrées
Confit Duck Leg
frisee, bacon lardon, herb aioli, brioche croutons
- Dairy Free
$30.00 Grilled Chorizo Verde
underground meats green chorizo sausage, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
$23.00 Summer Squash Pasta
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
- Vegetarian
$24.00 Steak Frites*
grilled hanger steak, au poivre, fries, seasoned salt, black pepper aioli
- Gluten Free
$35.00 Broiled Whitefish
Wild-caught Lake Superior whitefish, cornichon tartar sauce, marble rye bread, braised red cabbage, potato salad with giardiniera aioli & scallions. Make it fried on Fridays for Fish Fry!
$26.00
Dessert
Flourless Chocolate Brownie
dark cherry-chocolate ice cream, luxardo cherry, flake salt
- Vegetarian
- Gluten Free
$11.00 Meyer Lemon Tart
mascarpone whipped cream, blueberries
- Vegetarian
$12.00 Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
- Vegetarian
$8.00 $13.00
Brunch
For the Table
Cheese, Charcuterie & House Pickles
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
$26.00 Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
$13.00 Fried Cheese Curds
Buttermilk-battered and fried, served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
- Vegetarian
$10.00 Sweet Corn Fondue
corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. served with warm potato chips
- Vegetarian
- Gluten Free
$10.00 Coffee Cake
coffee cake, sour cream, cinnamon sugar
- Vegetarian
$5.00
Benedicts
poached eggs*, english muffin, petite salad, breakfast potatoes
Classic
with shaved pit ham and whole grain mustard hollandaise*
$18.00 Shrimp Cake
parmesan-crusted shrimp cakes, frisee, old bay, whole grain hollandaise*
$19.00 Shakshuka Eggs Benedict
roasted red peppers, harissa & tomato sauce
$18.00
Brunch & Lunch
2 Egg Breakfast
two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado
$14.00 Farmers Market Omelet
green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad, potatoes
- Vegetarian
$16.00 Avocado Toast
grilled sourdough, spring radish, jammy egg*, sunflower gremolata
- Vegetarian
$14.00 Chia Seed Parfait
coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola
- Gluten Free
$9.00 Bibb Lettuce Salad
fried capers, shaved market vegetables
- Vegetarian
$15.00 Chilaquiles
chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, black bean pickled jalapeño, queso fresco, scallion, two sunny side up eggs
- Vegetarian
- Gluten Free
$12.00 Brioche French Toast
brioche french toast, seasonal jam, maple syrup, butter
- Vegetarian
$15.00 Steak and Eggs Grilled Hanger Steak
two eggs* any style, breakfast potatoes, chimichurri, petite salad
$24.00
Sandwiches
The Merchant Burger
double patty from fox heritage farms, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with warm potato chips (served medium)
$16.00 Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeño crema, pickled vegetables, black pepper aioli, parsely, brioche bun, served with warm potato chips
$17.00 Brioche Scrambled Sammie {A La Carte Sandwich Only}
bacon, egg, fontina, horseradish-garlic aioli, brioche bun
$13.00 The Big M.E.C. {A La Carte Sandwich Only}
oyster mushroom, egg, fontina, herb-aioli, brioche bun
$13.00
Sides
Hand-Cut Fries
with black pepper aioli
$8.00 Two Organic Eggs*
- Vegetarian
$4.00 Thick-Cut Bacon
$6.00 Breakfast Sausage
$5.00 Side of Fruit
- Vegetarian
$6.00 Petite Salad
- Vegan
- Dairy Free
- Gluten Free
$4.00 Breakfast Potatoes
- Vegetarian
$6.00 Sourdough Toast
- Vegetarian
$3.00
Brunch Cocktails
Mint Grapefruit Mimosa
Grapefruit Juice, Mint, Sparkling Wine
$11.00 Merchant Mimosa
Death's Door Gin, Orange Juice, Curaçao, J#2 Bitters
$11.00 Corpse Reviver #2
Death's Door Gin, Lillet, Curaçao, Lemon
$13.00 Bloody Mary (with Chaser)
House Bloody Mix, Tito's Vodka, Highlife Pony
$12.00 Death in The Afternoon
Sparkling Wine, St. George Absinthe Verte, Lemon
$13.00 Ramos Gin Fizz
Death's Door Gin, Lemon, Eggwhite*, Simple, Orange Blossom Water, Cream, Orange Expression
$15.00
Cocktails & Spirits
Drink
Draft Cocktails
$9.00 Lawnmower Beers
$3.00 Boilermaker of the Month
$7.00 BOGO House Wine
Gin and Tonics
$6.00 Regrets
$7.00
Happy Hour Kitchen Specials
French Fries
$4.00 Cheese Curds
$6.00 French Onion Fondue
$5.00 Shrimp Ceviche
$8.00 Olives
$6.00
Food
All Happy Hour Pricing Applies!
Plus $8 Burgers and Sandwiches at The Bar Only
Boilermaker
Beer & a Shot
Oberon Wheat Ale
Oberon Wheat Ale with a shot of Old Grand Dad
$9.00
Monday
#Patiopitchers
Join us every Monday on our patio to enjoy $40 draft cocktail pitchers
Tuesday
#Datenightatmerchant!
choice of any snack, starter, and any entree, and a bottle of wine to share
For Two Guests (Starting at)
$60.00
Wednesday
Wednesday
all burgers including the Merchant Burger and the Oklahoma Onion Burger
$10.00
'Tini Thursday
Every. Thursday. All Night
Classic Martini
$9.00 Sweet Nothing
$9.00 Espresso Depresso
$9.00 Lavender Haze Lemon Drop
$9.00
Friday
5-10 PM
Fish Fry
wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad with mustard vinaigrette
Friday - Saturday Late Night DJ
10:37-1 AM
Friday - Saturday Late Night DJ
House DJs at 10:37pm, dancing, 20% off classic cocktails, and $4 house shots
Saturday & Sunday Weekend Brunch
9 AM -2 PM
Industry Day
rejuvenate with 25% off food and drink {industry only}
Cocktail Pitchers
By: Abe Konneh, Caity Nicholson
Sweet Nothing
Refreshing / balanced / crisp. Banker's Club Gin, Cardamom, Rhubarb Syrup, Lime Acid Solution
$47.00 Lavender Haze
Sweet / tart / vibrant. Tito's Vodka, Lavender Syrup, Lime Acid Solution, Saline
$47.00 Seasonal Paloma
Summery / citrus / vibrant. Grapefruit - Infused Lunazul, Sorrel - Infused Milagro, Simple Syrup, Lime Acid Solution, Saline
$47.00
Summer Originals
By: Abe Konneh, Grant Blaschka, Nick Mcculloch
Blindman
Full bodied / morish / raspberry notes. Bardstown Fusion 8 Bourbon, Six Grapes Port Wine, Smith & Cross Rum, Raspberry Syrup, Lime Juice, Angostura Bitters
$15.00 Peach Merchant Old Fashioned
Peachy / boozy / opulent. Blade and Bow Bourbon, Old Grand Dad Bourbon, Peach Syrup, Peach Bitters
$14.00 Ladybug
Juicy / fruity / strawberry notes. Strawberry - Infused Gray Whale Gin, Strawberry Syrup, Lime Juice
$13.00 Guava Cobbler
Sherried / refreshing / tropical. Lustau Solera Los Arcos Dry Amontillado Sherry, Cocchi Di Torino Sweet Vermouth, Guava Syrup, Simple Syrup, Lemon Juice, Orange Juice
$14.00 Red Banana Daquiri
Tropical / cooling / punchy. Ron Colón Red Banana Oleo Rum, Combier de Banane Liqueur, Plantation Barbados 5 Yr Rum, Demerara Syrup, Pineapple, Peychaud's, Angostura
$16.00 Cu-Cumba Highball
Cooling / cucumber / crisp. Toki Japanese Whisky, Mint Tea, Cucumber Syrup, Lime Juice, Soda Water
$13.00 Leche de Arroz
Spices / rich / sweet. Plantation Dark Barbados, Ilegal Joven Mezcal, Horchata Syrup, Lime Juice, Saline
$13.00 Tears of A Watermelon
Floral / vibrant / effervescent. Vodka, Aperol, Watermelon Syrup, Watermelon Juice, Lemon Juice, Soda Water, Saline
$12.00 Killa' Bee
Spice / vibrant / honey flavor. Barr Hill Gin, Habanero Honey Syrup, Simple Syrup, Lemon Juice
$12.00 Ratatouille Martini
Vegetal / savory / fresh. Mirepoix Infused Ketel One Vodka, Tomato Water, Olive Oil & Balsamic Drops
$15.00 Blackberry Bianco
Bittersweet / lush / blackberry notes. Blackberry Infused - Citadelle Jardin D' Ete, Poli Gran Bassano Bianco Vermouth, Luxardo Bitter Bianco, Dolin Dry Vermouth, Lemon Bitters
$13.00
Seasonal G&Ts
Flower Power G&T
Floral / botanic / peppy. Deaths Door Gin, Flower Tonic Syrup, Lime Juice, Soda Water
$11.00 Classic G&T
Refreshing / rejuvenating / crisp. Deaths Door Gin, in House Tonic Syrup, Lime Juice, Soda Water
$12.00 Peach Cardamom G&T
Peachy / crisp / vibrant. Deaths Door Gin, Peach Tonic Syrup, Soda Water
$12.00
N/A Originals
Flux Construct
Silky / tropical / coconuty. Pineapple-Lime Stock, Pineapple Syrup, Simple Syrup, Lime Juice, Coconut Milk
$13.00 Hero's Path
Tangy / spices / earthy. The Pathfinder N/a Spirit, Woodruff Syrup, Demerara, Lemon Juice
$13.00 Sage's Will
Ginger notes / refreshing / vibrant. Carrot Cordial, Ginger Syrup, Lime Juice, Soda Water
$12.00 Rauru's Blessing
Fruity / punchy / light. Strawberry Rhubarb Syrup, Honey Syrup, Lemon Juice, Soda Water
$12.00
Merchant Summer Classics
Lavender Haze
Sweet / tart / vibrant / floral. Ketel One Vodka, Lavender Simple, Lemon Juice. Caity Nicholson, Spring 2013
$13.00 Espresso Depresso
Creamy / rich / coffee notes. Tito's Vodka, Cold Brew, Licor 43, Evaporated Milk
$13.00 The Regret
Citrusy / refreshing / "a madison classic". Choice of: Death's Door Gin, Tito's Vodka, Rosemary Demerara, Lime Juice. Jr Mocanu, New Year's Eve 2010
$11.00 Clover Club
Slightly sweet / elegant / sophisticated. Citadelle Gin, Raspberry, Lemon Juice, Cherry Bark Vanilla Bitters, Egg White. Adapted by Caity Nicholson, Spring 2022
$13.00 East Side
Minty / herbal / light. Death's Door Gin, Lime Juice, Cucumber Syrup
$13.00 The Last Word
Herbaceous / sophisticated / savory. Tanqueray Gin, Green Chartreuse, Lazzaroni Maraschino, Lime Juice. Adapted by Merchant, Winter 2013
$14.00 Gin Sling
Cool / fruity / refreshing. Death's Door Gin, Italicus Rosolio Di Bergamotto, Valencia Orange Liqueur, Cerasum Aperitivo, Pineapple & Lime Juices, Seltzer, Bitters. Adapted by Caity Nicholson, Spring 2022
$14.00 La Paloma
A sunny day with a cool breeze. Milagro Tequila, Grapefruit and Lime Juice, Simple Syrup, Grapefruit Seltzer. Adapted by Caity Nicholson, Spring 2022
$12.00 Valkyrie
Bittersweet / tangy / refreshing. Milagro Reposado, Angostura Bitters, Simple Syrup, Lime Juice, Lemon Juice
$13.00 Naked and Famous
Smoky / robust / herbal. El Buho Mezcal, Aperol, Yellow Chartreuse, Lime Juice
$13.00 Pisco Sour
Sharp / frothy / velvety. Pisco, Simple Syrup, Egg White, Lime Juice
$11.00 Whiskey Sour
Frothy / full mouthfeel / subtle citrus. Wild Turkey 101 Bourbon, Lemon Juice, Egg White*, Simple, Angostura Bitters and Orange Oil. Adapted by The Merchant Team, Winter 2013
$12.00 Cubano
Minty / fizzy / botanic. Plantation 3 Star Rum, Los Monteros Cava, Simple Syrup, Lime Juice, Fresh Mint Leaves
$14.00 Peach Amaretto
Peachy / lush / cooling. Lazzaroni Peach Amaretto, Simple Syrup, Lemon Juice
$14.00 Penicillin
Ginger / smoky / robust. Monkey Shoulder Scotch, Del Maguey Mezcal Float, Ginger - Honey Syrup, Lime Juice
$13.00 Loretta Flower
Complex sweetness / citrusy tang / bourbon. Bourbon, Aperol, St. Germain, Lemon Juice, Simple, Orange Oil. Eric Hay, Spring 2010
$11.00 Mint Julep
Bourbon / boozy / mint. Woodford Reserve Bourbon, Mint, Demerara. Adapted by Caity Nicholson, Winter 2022
$13.00 The Merchant Sazerac
Savory / timeless / banana note. George Dickle No. 12 Tennessee Whiskey, Maison Rouge Cognac, Combier Liqueur De Banane, Demerara, Peychaud's, Absinthe. Adapted by Caity Nicholson, Winter 2022
$13.00 Paper Plane
Orange Note / Tangy / flavorful. Buffalo Trace Bourbon, Aperol, Amaro Nonino, Lemon. Adapted by Caity Nicholson, Spring 2022
$15.00 Crème Brûlée Old Fashioned
Vanilla / smoky / dessert. Limousin Rye, Vanilla, Burnt Sugar Syrup, Angostura Bitters, Cherry Bark Vanilla Bitters, Smoked Rosemary. Adapted by Abe Konneh, Fall 2022
$12.00 Merchant Old Fashioned
Local / smooth / refined. J Henry Straight Bourbon Whiskey, Demerara, Orange & Cherry Bark Vanilla Bitters, Orange Oil. Adapted by The Merchant Team, 2010
$15.00
Rye
Limousin Rye**
1.5 oz
$7.00 Driftless Glen Rye
1.5 oz
$12.00 George Dickel 8 Year
1.5 oz
$8.00 George Dickel Chill Filtered Rye
1.5 oz
$8.00 High West Double Rye
1.5 oz
$10.00 High West Rendezvous
1.5 oz
$17.00 I Would Rye 4 U Dancing Goat Distillery 7 Year
1.5 oz
$16.00 Jefferson's Ocean Rye
1.5 oz
$20.00 Knob Creek Rye
1.5 oz
$11.00 Michter's Rye
1.5 oz
$9.00 Milan & Greene Rye
1.5 oz
$10.00 Sazerac Rye
1.5 oz
$8.00 St. George Single Malt Baller Whiskey
1.5 oz
$21.00 Templeton 10 Year Rye
1.5 oz
$21.00 Templeton Rye 4 Year
1.5 oz
$12.00 Whistlepig Piggyback 6 Year
1.5 oz
$13.00 Whistlepig Roadstock Rye
1.5 oz
$8.00 Whistlepig Rye
1.5 oz
$20.00 Wild Turkey Kentucky Spirit Single Barrel
1.5 oz
$14.00 Wild Turkey Rye 101
1.5 oz
$8.00 Wildness Rye Single Barrel
1.5 oz
$13.00 Willet Rye
1.5 oz
$11.00
Japanese
Kaiyo Whisky
1.5 oz
$12.00 Nikka Coffey Grain Whisky
1.5 oz
$19.00 Nikka Days
1.5 oz
$12.00 Suntory Toki Whisky
1.5 oz
$11.00 Takamine 8 Year
1.5 oz
$23.00
Irish
Tullamore Dew
1.5 oz
$7.00 Dead Rabbit Irish Whiskey
1.5 oz
$12.00 Limavady Single Malt Irish Whiskey
1.5 oz
$13.00 Jameson Irish Whiskey
1.5 oz
$8.00
Scotch
Monkey Shoulder Scotch**
1.5 oz
$9.00 Laphroaig 10 Year
1.5 oz
$18.00 Laphroaig Scotch Whisky Lore
1.5 oz
$39.00 Oban Scotch Whisky
1.5 oz
$35.00 Caol Ila Scotch Whisky 12 Year
1.5 oz
$22.00 The Glenlivet Scotch Whisky 12 Year
1.5 oz
$21.00 Bank Note Scotch Whisky
1.5 oz
$7.00 The Dalmore Scotch Whisky
1.5 oz
$15.00 Auchentoshan Scotch Whisky
1.5 oz
$21.00 Macallan Harmony Collection
1.5 oz
$23.00
Brandy & Calvados
Christian Brothers Brandy**
1.5 oz
$7.00 Doundrins Distilling Pumpkin Brandy (Limited Edition)
1.5 oz
$8.00 Daron Calvados
1.5 oz
$10.00 Torres 10 Brandy
1.5 oz
$7.00 Laird's Applejack
1.5 oz
$7.00 Laird's Old Apple Brandy
1.5 oz
$9.00
Bourbon
Makers Mark Bourbon
1.5 oz
$8.00 Bakers Single Barrel Bourbon
1.5 oz
$16.00 Bardstom Fusion Bourbon
1.5 oz
$16.00 Blade and Bow Bourbon
1.5 oz
$15.00 Blanton's Bourbon
1.5 oz
$18.00 Booker's Bourbon
1.5 oz
$25.00 Buffalo Trace
1.5 oz
$7.00 Cedar Ridge Bourbon
1.5 oz
$7.00 Cedar Ridge Single Malt
1.5 oz
$7.00 Driftless Glen Bourbon
1.5 oz
$12.00 Eagle Rare Bourbon
1.5 oz
$9.00 Evan Williams Single Barrel Vintage
1.5 oz
$8.00 Few Bourbon
1.5 oz
$14.00 Fighting Cock Bourbon
1.5 oz
$7.00 Fistful of Bourbon
1.5 oz
$7.00 Four Roses Single Barrel
1.5 oz
$13.00 Four Roses Small Batch
1.5 oz
$10.00 George Dickel Barrel Select
1.5 oz
$9.00 Henry Mckenna 10 Year Bottled Bond
1.5 oz
$11.00 High West American Prairie
1.5 oz
$10.00 High West Bourbon
1.5 oz
$22.00 J. Henry Bourbon 5 Year
1.5 oz
$12.00 Jack Daniels Tennessee Whiskey
1.5 oz
$7.00 Jim Beam Extra Aged Black
1.5 oz
$7.00 Knob Creek 9 Year
1.5 oz
$9.00 Koval Single Barrel Whiskey
1.5 oz
$11.00 Little Book Bourbon
1.5 oz
$30.00 Noah Mill Bourbon
1.5 oz
$13.00 Old Forester Bourbon
1.5 oz
$8.00 Old Grand Dad Kentucky Straight Bourbon**
1.5 oz
$7.00 Proof and Wood Bourbon
1.5 oz
$42.00 Rowan's Creek Bourbon
1.5 oz
$10.00 Smoke Wagon Bourbon
1.5 oz
$20.00 Smoke Wagon Small Batch
1.5 oz
$17.00 Smoke Wagon Uncut / Unfiltered the Younger
1.5 oz
$13.00 Smoke Wagon Uncut / Unfiltered
1.5 oz
$22.00 Wild Turkey Kentucky Spirit Bourbon
1.5 oz
$14.00 Wilderness Trail 6 Year Bourbon
1.5 oz
$13.00 Wilderness Trail Bourbon
1.5 oz
$12.00 Wildness Trail Small Batch Bourbon
1.5 oz
$13.00 Willet 9 Year Bourbon
1.5 oz
$60.00 Wollersheim Curiosity Collection Bourbon
1.5 oz
$11.00 Woodford Reserve Bourbon
1.5 oz
$11.00 Yellowstone Bourbon
1.5 oz
$13.00
Cognac & Armagnac
Bache Gabrielsen Cognac
1.5 oz
$18.00 Maison Rouge Cognac**
1.5 oz
$7.00 Bas-Armagnac Delord 1971
1.5 oz
$11.00 Bas-Armagnac XO
1.5 oz
$35.00 Cru de Cognac Ambre
1.5 oz
$22.00 Cigare Cognac Grande
1.5 oz
$8.00
Gin & Botanicals
Death's Door**
1.5 oz
$8.00 100 Mill St.
1.5 oz
$9.00 Amass Dry Gin
1.5 oz
$10.00 Amass N/A Gin
1.5 oz
$8.00 Barr Hill Reserve Gin
1.5 oz
$8.00 Beefeater Gin
1.5 oz
$7.00 Botanist Gin
1.5 oz
$11.00 Bowling & Burch
1.5 oz
$10.00 Bulldog Gin
1.5 oz
$7.00 Citadelle Gin
1.5 oz
$7.00 Elena Pena Gin
1.5 oz
$8.00 Engine Organic Gin
1.5 oz
$9.00 Few American Gin
1.5 oz
$10.00 Finn's Gin
1.5 oz
$7.00 Gray Whale Gin
1.5 oz
$10.00 Hayman London Dry Gin
1.5 oz
$7.00 Hayman Old Tom
1.5 oz
$7.00 Hayman Royal Dock
1.5 oz
$7.00 Hayman Sloe Gin
1.5 oz
$9.00 Hendricks Gin
1.5 oz
$10.00 Nikka Coffey Gin
1.5 oz
$19.00 Rehorst Gin
1.5 oz
$8.00 Rihei Ginger Gin
1.5 oz
$12.00 Roku Gin
1.5 oz
$9.00 Scapegrace Gin
1.5 oz
$10.00 Stateline Gin
1.5 oz
$8.00 St. George Botanivore Gin
1.5 oz
$10.00 Tanqueray Ten Gin
1.5 oz
$9.00
Agave
Altos Olmeca Plata**
1.5 oz
$7.00 Del Maguey Vida Mezcal
1.5 oz
$11.00 El Búho Mezcal**
1.5 oz
$10.00 Banhez Mezcal
1.5 oz
$8.00 El Tesoro Reposado
1.5 oz
$17.00 Ilegal Mezcal Reposado
1.5 oz
$14.00 Ilegal Mezcal Anejo
1.5 oz
$22.00 Espolon Blanco
1.5 oz
$9.00 La Gritona Reposado (Gree-Tohn)
1.5 oz
$12.00 Hussong Anejo Tequila
1.5 oz
$11.00 Hussong Silver Tequila
1.5 oz
$9.00 Puntagave Tequila
1.5 oz
$12.00
Rum
Plantation 3-Star**
1.5 oz
$7.00 Goslings Black Rum
1.5 oz
$7.00 Capt. Morgan Spiced Rum
1.5 oz
$7.00 Plantation 5 Year (Barbados)
1.5 oz
$8.00 Plantation O.F.T.D. Rum
1.5 oz
$9.00 Don Q Cristal Rum
1.5 oz
$7.00 Smith and Cross Jamaican Rum
1.5 oz
$7.00 Ron Zacapa 23 Year Rum
1.5 oz
$13.00 Pitu Cachaça
1.5 oz
$7.00 Clément VSOP Rhum Agricole
1.5 oz
$7.00 Ten To One White Rum
1.5 oz
$7.00
Vodka
Tito's Vodka**
1.5 oz
$7.00 Belvedere
1.5 oz
$9.00 Ketel One
1.5 oz
$8.00 Reyka Vodka
1.5 oz
$7.00
Liqueurs, Distestif & Fortified Wine
Allspice Dram
1.5 oz
$8.00 Amaro Abano
1.5 oz
$8.00 Amaro Averna
1.5 oz
$7.00 Luxardo Bitter Bianco
1.5 oz
$7.00 Bonal Gentiane-Quina
1.5 oz
$7.00 Byrrh
1.5 oz
$7.00 Cardamaro
1.5 oz
$7.00 Cerasum Aperitivo
1.5 oz
$14.00 Cocchi Rosa
1.5 oz
$7.00 Combier Crème de Violette
1.5 oz
$7.00 Frangelico
1.5 oz
$9.00 Lazzaroni Amaretto
1.5 oz
$7.00 Luxardo Fernet Amaro
1.5 oz
$7.00 Punt e Mes
1.5 oz
$7.00 Ischia Sapori Rucolino Amaro
1.5 oz
$10.00 St George Absinthe Verte
1.5 oz
$14.00 Great Lakes Distillerie Absinthe Amérique 1912 Rouge
1.5 oz
$17.00 Great Lakes Distillerie Absinthe Amérique 1912 Verte
1.5 oz
$17.00 Kubler Absinthe
1.5 oz
$14.00 Pernod Pastis
1.5 oz
$19.00
Botanicals
Seedlip Garden 108
Seedlip Grove 42
Seedlip Spice 94
Gin-Ish
Monday Zero Alcohol Gin
Ritual Gin Alternative
Rasāsvāda Ruby Artemisia
Rasāsvāda Rose Bergamot
Rasāsvāda Black Ginger
Lyre's Absinthe
Amass Riverine
Aperitif
The Pathfinder Hemp and Root
Wilfred's Bittersweet Aperitif
Gnista Floral Wormwood
Flora Hemp Spirit Essence
Flora Hemp Spirit Delta 8
Giffard's Aperitif (Non Alcoholic)
Sugarcane
Rum-Ish
Ritual Rum Alternative
Agave
Agave-Ish
Ritual Tequila Alternative
Monday Zero Alcohol Mezcal
Barrel
Gnista Barreled Oak
Monday Zero Alcohol Whiskey
Ritual Whiskey Alternative
Wine, Beer & Seltzers
Bubbles
Bubbles | Chenin Blanc | Crémant de Loire, France, Arnaud Lambert "Brézé"
$13.00 $52.00 Rosé Bubbles | Pineau d'Aunis/Grolleau, Loire Valley, France, Gaspard "Bulles"
$13.00 $54.00 Riesling Sekt | Mosel, Germany 2017 Brut, Peter Lauer^^
$77.00 Crémant de Bourgogne | Chardonnay | France | Non-Vintage Extra Brut Jean-Paul Brun^
$63.00 Champagne | Pinot Noir/Chard | Côte de Bar | Henri Dosnon "Brut Sélection"^^^
$89.00 Champagne | Chard/Meunier/Noir | France | Extra Brut, J.M. Sélèque "Solessence"^
$125.00 Moscato/Glera Pét Nat | Veneto, Italy 2019, Costadilà "Moz"^^
$67.00 Riesling Pét Nat | Willamette Valley, Oregon 2021, Teutonic Wine Co., "Candied Mushroom"^^^
$68.00 Pinot Noir Rosé Pét Nat | Austria 2021, Meinklang, "Prosa"^^^^
$46.00 Malbec Rosé Pét Nat | Mendoza, Argentina 2021, Canópus, "Nox"^
$61.00
Whites
Trebbiano d'Abruzzo | Abruzzo, Italy 2020, Vini Rabasco "Cancellino"^
$55.00 Chenin Blanc | Jasnières, Loire Valley, France 2021, Pascal Janvier^^^
$68.00 Grüner Veltliner/Welschriesling | Austria | Meinklang "Burgenland White"^^^^
$11.00 $44.00 Grüner Veltliner | Kamptal, Austria 2021, Barbara Öhlzelt "Zöbinger"^^
$62.00 Melon de Bourgogne | Muscadet, Loire, France 2013, Haut-Bourg "Origine du Haut Bourg"^^^
$59.00 Riesling | Kremstal, Austria 2020 Kabinett, Emmerich Knoll, Ried Pfaffenberg^^^
$92.00 Riesling | Alsace, France 2018, Domaine Zind-Humbrecht "Roche Granitique"^
$112.00 Sauvignon Blanc | Sancerre, Loire Valley, France 2021, Patrick Noël^^^
$86.00 Semillón/Sauvignon Blanc | Bordeaux, France, 2021, Château Ducasse^^^
$12.00 $48.00 Albariño | Rías Baixas, Galicia, Spain 2021, Zarate^^^^^
$56.00 Verdejo | Rueda, Spain 2021 Cantalapiedra Viticultores, "Lirondo" "Unfiltered"^
$13.00 $56.00 Marmajuelo/Gual | Vinos Atlánticos, Spain 2019, Los Loros "Siete Lomas"^^
$78.00 Pinot Gris | Willamette Valley, OR 2019, Eyrie Vineyards, Dundee Hills^
$76.00 Chardonnay | Arbois, Jura, France 2020, Domaine de la Pinte^^^^
$79.00 Chardonnay | Saint-Véran, Burgundy, France 2020 Château de la Greffiére^^^
$14.00 $56.00 Chardonnay | 1er Cru Vaillon, Chablis, Burgundy, France 2008, Etienne Defaix^^^
$133.00 Chardonnay | Pernand-Vergelesses, Côte de Beaune, Burgundy, France 2018, Domaine Rollin^^^
$122.00
Rosé & Orange Wine
Rosé | Grenache/Cinsault | Provence, France 2021 Clos Cibonne "Tentations"^
$13.00 $51.00 Chenin Blanc | Clarksburg, CA 2021, Margins "Skin Fermented"^
orange wine
$64.00 Pipeño Blanco | Maule Valley, Chile 2021, Louis-Antoine Luyt^^
orange wine
1L Bottle
$59.00 Muscat/Gewurz/Greco | Australia 2021, Unico Zelo "Esoterico"^^^
orange wine
$57.00
Reds
Criolla Chica | Calingasta Valley, Argentina 2021, Cara Sur^^^
$59.00 Gamay | Chénas, Beaujolais, France 2020, Laura Lardy, "La Fayarde"^^
$71.00 Caiño/Mencía | Galicia, Spain 2020, Nanclares y Prieto "A Senda Vermella"^^
$73.00 Zinfandel/Pinot Noir/Carignan CA 2021, Martha Stoumen "Post Flirtation"^
$72.00 Malbec | Cahors, France 2018 Clos Siguier, "Camille"^^
$12.00 $48.00 Pinot Noir | Germany 2020, Enderle & Moll "Liaison"^
$89.00 Pinot Noir | Anderson Valley, CA 2021 Brick and Mortar^^^
$14.00 $56.00 Pinot Noir | Sonoma Coast, CA 2019, LIOCO, "Laguna"^^^
$108.00 Pinot Noir/Dornfelder/Portugeiser | Swabia, Germany 2020, Jochen Beurer "Rotgut"^^^^
$53.00 Dolcetto d'Alba | Piedmont, Italy 2020 G.D. Vajra^
$11.00 $45.00 Nerello Mascalese | Terre Siciliane, Italy 2020, Frank Cornellissen "Susucaru Rosso"^
$75.00 Nebbiolo | Langhe, Piedmont 2021, G.D. Vajra, "Claré J.C."^
$57.00 Cinsault | Itata Valley, Chile 2020, Pedro Parra y Familia "Imaginador"^^^^
$64.00 Cabernet Franc | Chinon, Loire Valley, France 2016, Olga Raffault, Les Picasses^
$77.00 Cabernet Franc | Chinon, Loire Valley, France 2020 Château du Petit Thouars, "Les Georges"^^
$12.00 $51.00 Syrah | Vin de France (Rhône Valley) 2021, Hervé Souhaut^^
$88.00 Tempranillo/Garnacha | Rioja, Spain 2011, R. Lopez de Heredia, Viña Bosconia Reserva^
$104.00 Grenache | Dry Creek Valley, Sonoma, CA 2016, Dashe, "Les Enfants Terribles"^
$48.00 Garnacha, Samsó | Priorat, Catalonia, Spain 2019, Costers del Priorat "Petit Pissarres"^
$51.00 Zinfandel CA 2020, Bedrock "Old Vine"^^^
$72.00 Cabernet Sauvignon | Paso Robles, CA 2020, Brea, Margarita Vineyard^^^
$59.00 Cabernet Sauvignon | Santa Cruz Mtns, CA 2018, Domaine Eden^^^
$127.00
Draft Beer
Mobcraft Beer Oddball, Kölsch, 4.5% ABV
$7.00 OSO Tip up IPA, IPA, 5.2% ABV
$7.00 Mörbius Equilibrium Porter, Porter, 7% ABV
$11.00
Packaged Drinks
PBR, Adjunct Lager 4.8% ABV
Can (16oz)
$4.00 Miller High Life Bottle, Adjunct Lager 4.8% ABV
12oz
$5.00 Hamm's Premium, Adjunct Lager 4.7% ABV
12oz
$5.00 Tecate, Mexican Lager, 4.4% ABV
12oz
$6.00 New Glarus Spotted Cow, Farmhouse Ale 4.8% ABV
12oz
$6.00 Athletic Upside Dawn, Non-Alcoholic Golden Ale, (Less than or Equal To) 0.5% ABV
Non-Alcoholic
12oz
$6.00 Untitled Art N/A Juicy, Non-Alcoholic IPA Beer - Lager, (Less than or Equal To) 0.5% ABV
Non-Alcoholic
12oz
$7.00 One Barrel Gentrys Blackberry Cider, Cider, 6% ABV
12oz
$7.00 Bell's Two Hearted IPA, IPA, Bell's Brewing, 7% ABV
Can (12oz)
$7.00 Nessalla Kombucha, Upside Beverage Co., Madison, WI
Non-Alcoholic. Ask your server for our current selection
12oz
$6.00 Karben4 Seltzer, Hard Sparkling Soda 6.0% ABV
12oz
$6.00 Guinness, Stout - Irish Dry
Can (16oz)
$5.00 Liquid Death Mountain Water, Spring Water, France
Non-Alcoholic
Can (16oz)
$4.00
Mondays @Merchant
Bar Snacks
Hand-Cut French Fries
with black pepper aioli
- Vegetarian
$8.00 Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
$13.00 Fried Cheese Curds
Buttermilk-battered and fried. Served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
- Vegetarian
$10.00 House Marinated Olives
served warm with citrus oil, marcona almonds, fried rosemary
- Vegetarian
- Vegan
$9.00 Cheese, Charcuterie & House Pickles
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
$26.00 Sweet Corn Fondue
Corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. Served with warm potato chips
- Vegetarian
- Gluten Free
$10.00
Starters
Bibb Lettuce Salad
bibb lettuce, fried capers, shaved market vegetables
- Vegetarian
$15.00 Smoked Whitefish Spread
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
$12.00 Roasted Beet Salad
crème fraîche, pickled shallot, citrus gel, hazelnuts
- Vegetarian
$14.00 Shrimp Cakes
parmesan crusted shrimp cakes, herbed sauce gribiche, frisee, pickled shallots, fried capers
$17.00 Roasted Broccoli
chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds
- Vegetarian
$14.00
Sandwiches
Served with Handmade, Warm Potato Chips (substitute seasoned fries or a petite salad $2)
Oklahoma Onion Burger
double patty smashed burger, steamed onions, american cheese, brioche bun
$16.00 The Merchant Burger
double patty from fox heritage farms*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles (served medium)
$16.00 Heirloom Tomato Caprese Sandwich
heirloom tomato, burrata, roasted red pepper & garlic aioli, hoagie roll, balsamic dressed mixed greens
- Vegetarian
$16.00 Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, brioche bun
$17.00
Entrées
Confit Duck Leg
frisee, bacon lardon, herb aioli, brioche croutons
- Dairy Free
$30.00 Grilled Chorizo Verde
underground meats green chorizo sausage, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
$23.00 Summer Squash Pasta
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
- Vegetarian
$24.00 Steak Frites*
grilled hanger steak, au poivre, fries, seasoned salt, black pepper aioli
- Gluten Free
$35.00 Broiled Whitefish
Wild-caught Lake Superior whitefish, cornichon tartar sauce, marble rye bread, braised red cabbage, potato salad with giardiniera aioli & scallions. Make it fried on Fridays for Fish Fry!
$26.00
Dessert
Flourless Chocolate Brownie
dark cherry-chocolate ice cream, luxardo cherry, flake salt
- Vegetarian
- Gluten Free
$11.00 Meyer Lemon Tart
mascarpone whipped cream, blueberries
- Vegetarian
$12.00 Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
- Vegetarian
$8.00 $13.00
Date Night At Merchant
Bar Snacks
Choose 1 to share
Warm Marinated Olives
citrus oil, marcona almonds, fried rosemary
- Vegetarian
Cheese Curds
Buttermilk-battered and fried. Served with ranch and hot honey
- Vegetarian
Smoked Whitefish Spread
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
Starters
Choose 1 to share
Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
Bibb Lettuce Salad
green goddess dressing, fried capers, shaved market vegetables
- Vegetarian
Roasted Beet Salad
crème fraîche, pickled shallot, citrus gel, hazelnuts, tarragon
- Vegetarian
Entrees
Choose 1 to share
Grilled Chorizo Verde
underground meats green chorizo, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
Summer Squash Pasta
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
- Vegetarian
Confit Duck Lyonnaise
frisée, bacon lardon, herb aioli, brioche croutons
Steak Frites
grilled hanger steak*, french onion butter, red wine reduction, fries {add $5}
Dessert
Choose one to share (add $6)
Flourless Chocolate Brownie
dark cherry-chocolate ice cream, luxardo cherry, flake salt
Passionfruit Tart
passionfruit curd, strawberry, coconut creme & toasted coconut
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
Choice of Wine
750ml bottle
Vinho Verde, Portugal
crisp, floral, tropical
Grenache, California
fruit-forward, slight oak, velvety
N/A Cocktails & Spirits
N/A Originals
Flux Construct
Silky / tropical / coconuty. Pineapple-lime stock, pineapple syrup, simple syrup, lime juice, coconut milk
$13.00 Hero's Path
Tangy / spices / earthy. The pathfinder n/a spirit, woodruff syrup, demerara, lemon juice
$13.00 Sage's Will
Ginger notes / refreshing / vibrant. Carrot cordial, ginger syrup, lime juice, soda water
$12.00 Rauru's Blessing
Fruity / punchy / light. Strawberry rhubarb syrup, honey syrup, lemon juice, soda water
$12.00
Merchant N/A Summer Classics
The Regret
Citrusy / crisp / clean / woodsy. Gin-ish, rosemary demerara, lime juice. Our most popular original cocktail, now in n/a form. Jr mocanu, merchant, new year's eve 2010. Adapted to spirit free by caity nicholson, merchant 2023
$11.00 Nojito
Refreshing as a Caribbean breeze/a tonic. Ritual rum alternative, lime, mint, simple, seltzer. Adapted to spirit free by caity nicholson, merchant 2023
$11.00 Margarita
Green / lime / salt / easy drinking. Ritual tequila alternative, orange bitters, agave, lime, salt. Adapted to spirit free by caity nicholson, merchant 2023
$13.00 La Paloma
Sweet / salty / sour / a little spice. Ritual tequila alternative, grapefruit and lime juice, seltzer. Adapted by caity nicholson, merchant 2023
$13.00 Moscow Mule
Cirtus / crisp / effervescent. Lime juice, ginger beer. Adapted to spirit free by caity nicholson, merchant 2023
$7.00 Cosmopolitan
Sweet / tart / vibrant. Cranberry, lime, simple, orange bitters. Adapted to spirit free by caity nicholson, merchant 2023
$11.00 Gin Sling
Punchlike / refreshing / blanced. Gin-ish, simple syrup, orange juice, cherry juice, pineapple, lime, seltzer, bitters. Adapted to spirit free by caity nicholson, merchant 2023
$13.00 The Merchant Old Fashioned
Local / smooth / refined. Ritual whiskey alternative, maple syrup, orange bitters, cherry bark vanilla bitters, orange oil, cherry. Adapted by caity nicholson, merchant 2023
$12.00 Smoking Barrels
Smoky / bitter / "a merchant classic". Gnista barrel aged, maple, simple, tobacco tincture, angostura. Samuel gauthier, merchant 2012. Adapted to spirit free by caity nicholson, merchant 2023
$12.00 Bee's Knees
Simple / elegant / lemon and honey - friends forever. Gin-ish, simple, local honey, lemon. Adapted to spirit free by caity nicholson, merchant 2023. (shout out to caity's mom, a beekeeper)
$12.00 Nogroni
Bold / elegant / balanced. Gin-ish, wilfred's bittersweet aperitif, orange bitters. Adapted to spirit free by caity nicholson, merchant 2023
$13.00
Botanicals
Seedlip Garden 108
Seedlip Grove 42
Seedlip Spice 94
Gin-ish
Monday Zero Alcohol Gin
Ritual Gin Alternative
Rasāsvāda Ruby Artemisia
Rasāsvāda Rose Bergamot
Rasāsvāda Black Ginger
Lyre's Absinthe
Amass Riverine
Aperitif
The Pathfinder Hemp and Root
Wilfred's Bittersweet Aperitif
Gnista Floral Wormwood
Flora Hemp Spirit Essence?
Flora Hemp Spirit Delta 8?
Giffard's Aperitif (Non Alcoholic)
Sugarcane
Rum-ish
Ritual Rum Alternative
Agave
Agave-ish
Ritual Tequila Alternative
Monday Zero Alcohol Mezcal
Barrel
Gnista Barreled Oak
Monday Zero Alcohol Whiskey
Ritual Whiskey Alternative
Specials
Monday
Mondays @ Merchant #Patiopitchers 15% Off
Now open Mondays! Cocktail Pitchers 15% Off {$40}
Tuesday
Date Night @ Merchant! Prix Fixe
choice of any snack, starter, and any entree, and a bottle of wine to share
For Two Guests (Starting at)
$60.00
Wednesday
Burgers
all burgers including the Merchant Burger and the Oklahoma Onion Burger
$10.00
'Tini Thursdays
Every, Thursday, All, Night
Classic Martini
$6.00 Espresso Martini
$7.00 Ode to Spring Martini
$8.00 Lavender Haze Lemon Drop
$6.00
Fridays
Fish Fry
wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/ mustard vinaigrette
Fri + Sat
House D Js @ 10:37
House DJs at 10:37pm, dancing, 20% off classic cocktails, and $4 house shots
Sat + Sun
Weekend Brunch
Sunday Industry gets 25% off food and drink (Industry Only)
Happy Hour
Drink Specials
50% Off Draft Cocktails
Lawnmower Beers
$3.00 Boilermakers
$6.00 BOGO House Wine
Gin and Tonics
$6.00 Regrets
$7.00
Food Specials
Fries
$4.00 Curds
$6.00 Fondue
$5.00 Olives
$6.00
Sun - Thurs Happier Hour
8PM - Close. Happy Hour Pricing Applies!
Burgers And Sandwiches
At the bar only!
$8.00
